The hills and valleys of Wales have long been alive to the sound of music, and now it’s time for a new talent to continue this long standing tradition. Luke Morgan, A.K.A Lucius is a new name to music.co.uk, but this Swansea singer-songwriter has already performed up and down the UK, and garnered some pretty impressive radio support. He’s recently released his new single ‘Enemy’, so now seems like a good time to find out more about him. This is ‘15 Questions’ Lucius style!
How would you describe your act, in the style of an advert?
“Total value for money. Lucius comes with a 5 year guarantee, so book now to avoid disappointment.
If you could read one newspaper headline about yourselves in 2010, what would it be?
‘Handsome South Wales man signs £10million deal with a record label, and also finds cure for cancer’.
If a radio station gave you control of their shows and playlists for a day, what would you do?
Obviously I’d start and end the day with a Lucius track. I’d have a segment called ‘The Lou Bega Session’ and play Mambo Number 5 for an hour non stop. I’d ask Michael Barrymore to read the news, and Stephen Hawkins to read the weather. For the travel news, I’d rename Britain’s motorways with girls names, e.g. Janet is busy, stay away from Sue, there’s been a crash etc.
You decide to plan a launch for your new album/single release, what would your ideal event be?
My ideal event would have to be something classy. Black tie, ball gowns, string quartet, wine, you get the picture? I’m thinking Hooters.
What’s the most valuable lesson you’ve learnt about the music industry?
I learnt early on, you have to kiss ass as much as you can to get your foot in the door, and where possible, kiss more ass.
Are there any instruments or other music related skills you’d like to pick up or improve on?
I’d like to learn to sing.
You’re asked to design/come up with something to giveaway to fans at your gigs, what would it be?
A rifle, survival kit and a radio….perhaps I’m taking this Lucius Army thing too seriously??
What’s your favourite part of music history? (acts/genres etc)
I’ve always been a fan of crossover music, artists who don’t limit themselves to a genre. It fascinates me. I think the late 80’s early 90’s were an important time for that, and a period that I look back on fondly.
What was the last thing you googled online?
My house on google maps. It’s still there.
Have you any funny ‘You’ve Been Framed’ style stories you can share with us?
My very first Lucius gig, I fell off the stage. That was a great start. I got caught on CCTV once, and I really was framed!
Who would you most like to interview and what would you ask them?
Charles Manson, and I’d ask him: did you go home for Christmas?
Do you still buy CD singles/albums, or is it all about downloads?
I am a lover of having something in my hand to look at. I love artwork and reading liner notes. It would be a real shame to lose that in years to come, but that said, downloading is a great way to find new music quickly, and easier for up and coming artists like me to get my beats out there!
Who do you think we should watch out for music wise this year?
Mumford and Sons and Lucius.
How would you promote the British music scene abroad?
I’d send the Noisettes on a world tour with Iron Maiden and JLS.
And finally what else should we know about your act?
It’s unpredictable but catchy, it’s fresh, and it’s got soul. Plus I already have ideas for the third album!!
Lucius sounds like a man full of ideas and ambition, and of course already has some of the fruits of his labour, out there in the online world, ready for you to listen to! So if you’d like to check out his beats, or find out more information, visit www.myspace.com/luciusmusic or www.luciusmusic.com